DiscoverFinding Peak PodcastLaunch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr
Launch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr

Launch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr

Update: 2025-10-21
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Get the exact 5-step script that turned a broken sales process into an 80%+ conversion rate in under 90 days: https://game.findingpeak.com/masterclose/


How do you launch one product every week without burning out? In this episode, Alex Mehr walks through the Idea Machine practice (10 ideas/day → 70/week) and why shipping weekly creates the feedback loops that actually build winners.


We also get tactical on using AI to go from idea → market‑ready first iteration (landing page, benefit stack, objections, CTA) in about a coffee break—so you can learn by doing.


-> Get 10% Discount on Famous.ai: https://link.ryanhanley.com/famous

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You’ll learn



  • The Idea Machine: build the habit (10 ideas/day) and ship one per week to “let the market teach you.” (around 39:20 )

  • Action → Information: Brian Armstrong’s maxim and how to design fast feedback loops (40:3342:33 ).

  • Market‑ready in ~12 minutes: use AI to draft landing pages, benefit stacks, objection handling, and mock data so ideas look/feel “real” before you code (47:0850:57 ).

  • Execution > opinion: how Alex filters noise, thinks from history/data, and avoids building for problems that don’t exist (00:0002:31 ).


  • Capture “divine” ideas: low‑friction tools & rituals so inspiration becomes tasks you actually ship (56:31 –end).




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Launch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr

Launch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr

Bleav + Ryan Hanley